Why are you doing this?
What are the short, medium and long-term goals for the organisation? What will it look like one year, five years and ten years from now?
Briefly describe what your company does
Products / Services
List the services you offer that your competitors do not. Tell us why you, your products or your services are better than your competition.
You may also list products and services that aren’t necessarily unique to your business, but which are high profile or “headliner” services.
Who is your target audience? (age, education, and other demographics? Job status? Economic status? Role in the community?).
The identity targeting a Japanese middle school student will be very different from an identity targeting rural agricultural workers or British graduate school applicants. Knowing your target audience, their culture, their technical savvy, and their expectations can help you design your identity.
What other audiences are you trying to reach? Investors, Producers? etc..
Are there any websites or brands that you would consider your “competition”? Feel free to provide more information on how they are your "competition", but, at minimum, provide for each competitor, include the company name, and a list of "key terms" that describe what they do and/or sell.
List 20 adjectives that you think describe your company or should describe your company in order of relevance / importance
List 5 brands that you like. Include what you like about each one, and what you would improve upon (if anything).
Least Favourite Brands
List 5 brands you don’t like. Include what don’t you like about each one, and what redeeming qualities they have.
Is there a certain 'look' or style that you like (include URLs / company names or upload files if possible)
Is there any 'look' that you dislike (any examples or URLs would be useful)
Do you want your logo to include text only, text and graphic, or graphic only?
List your color preference if you have any.
Domain names and hosting (if relevant)
Primary Billing and Contact
Your Contact Details
Choose preferred contact method
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