xAgency was asked to produce 8Squad’s online experience. Their original website was ‘place-holder’ and aimed to be a stop-gap for the launch of the company and where they find themselves today.
We approached it using a ‘Visual First’ perspective allowing the white space and photography to work seamlessly across all devices. This lead us to achieving strong calls to action via an explorative user experience.
Working closely with Australian Type Foundry and Bow & Arrow, we completely re-designed the once 'American' styled brand into something which represents as an Australian icon much more immediately.
“A big thank you to xAgency for all your hard work on this, it has been such a pleasure working with you!”
Significant traffic increase to website and engagement driving to new sales leads and a boost in brand awareness of 8Squad as a whole.
Most importantly, the website has given the leadership team at 8Squad a confident platform for them to present with and use as a ‘North Star’ to guide all of their combined marketing efforts.
