L’orenta Nuts is the classic example that history and heritage can only take you so far in the world of ecommerce. Coming into the US market with a legacy of being one of the biggest nuts and candies producers in Europe, they suddenly found themselves struggling to capture a sizable market share and scale profitably.
The future wasn’t looking quite as sweet for the business as they initially hoped for.
When they came to us, L’orenta Nuts brought with them a certain level of frustration working with marketing services providers. They were spending $300,000 per year only to make an average of 10 sales per day.
The first step we took to map out an escape plan for L’orenta Nuts from the horrible “no growth zone” that they were in is to have a deep understanding of customer behaviour. We went knee deep into data and looked into customer lifetime value, buying frequency and repurchase rate just to name a few. We also analysed other key business metrics such as gross profit margins and operational costs.
Synthesising these numbers from numerous data points, we came up with a model of scale with a primary focus on new customer acquisition to prove viability in the business and create a plan for predictable revenue growth.
Following xAgency’s time-tested ecommerce growth model, we came up with quick-to-market irresistible offers.
In a 7-week period, we increased L’orenta Nuts sales by 300%.
Based on the month-to-month growth, L’orenta Nuts is hitting towards 7-figure months in terms of sales before 2021 ends as of the time of this writing.
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Co-founder and U.S. CEO of Afterpay