xAgency partnered with wàlla! to assist in establishing the core of the business. Part of this process was to develop the brand and website interface and user experience for wàlla!
In terms of identity, the concept was pure — a shopping cart meshed with a French grave accent to give it some much need character, and to differentiate it from what was already in market.
wàlla! was an e-commerce marketplace that delivered technology and computer offerings for the consumer market.
Co-founder and U.S. CEO of Afterpay